Meet Loretta Soffe
Executive Coach & Author of
BALANCE IS BULLSHIT
I’m Loretta Soffe—former Nordstrom EVP turned Executive Coach for ambitious women and author of Balance is Bullshit.
I help high-achieving women navigate burnout, balance motherhood and leadership, and redefine success without sacrifice.
Executive Coaching, Business Strategy & Community for Ambitious Women
Helping women align ambition with purpose—without burning out or playing small.
Book Loretta Soffe for Your Next Event
​​Loretta Soffe is a sought-after women’s leadership speaker known for her honest, empowering, and actionable approach. As a keynote speaker for executive women, corporate events, and women’s conferences, she brings decades of real-world experience—from leading a $2B business as a Nordstrom EVP to raising three kids in a nontraditional family structure.
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Her signature talks challenge outdated ideas of success and work-life balance, offering a fresh and relatable perspective for ambitious women navigating careers, leadership, motherhood, and burnout. Whether speaking to corporate teams, entrepreneurial founders, or packed auditoriums, Loretta delivers high-impact messages with humor, humility, and heart.
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Perfect for organizations looking for a motivational speaker for women in business, an empowerment speaker for corporate events, or a keynote speaker on redefining work-life balance.
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Praise for Loretta Soffe
"Loretta's story is nothing short of extraordinary. At Shelnnovates, she left the entire room in awe – there wasn't a dry eye as she shared her journey with raw honesty and authenticity. "
- Michael Johnson, CEO
"Loretta's talk was the most impactful session of the day. Hearing her share the obstacles she overcame – and the lessons learned at each chapter of her life – was both inspiring and deeply practical. As I enter my 30s and reflect on how I want to approach this next decade, her insights came at exactly the right time. She brings a rare mix of honesty, wisdom, and encouragement that makes you believe a full, thriving life is truly possible."
- Sarah Adams, Entrepreneur
"As the breadwinner in my own family, Loretta's story resonated deeply with me. Her advice about doubling down on career growth while your kids are young – and trusting that it allows you to show up even stronger later – was exactly what I needed to hear.
- John Roberts, Business Owner
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